USING EVOLUTIONARY COMPUTING TO EXPLORE SOCIAL PHENOMENA: MODELING THE INTERACTIONS BETWEEN CONSUMERS, RETAILERS AND BRANDS By Robert E. Marks Australian Graduate School of Management
نویسنده
چکیده
منابع مشابه
The Retailer Needs to Be Paid for Sophisticated Decisions: Modeling Promotional Interactions between Consumers, Retailers and Brand Managers
Acknowledgements The authors acknowledge financial support from the AGSM and INSEAD and would like to thank Information Resources, Incorporated for the data and Peter McBurney, University of Liverpool for helpful comments on an earlier version of this paper. Abstract Competition among brands that sell through a supermarket chain is a repeated moderated oligopoly, where the retailer moderates br...
متن کاملRetailer Dynamic Pricing Behavior and the Pass-Through -Their Impacts on Consumer Welfare
In this paper, we examine retailers’ dynamic pricing behavior in a competitive environment, using scanner data on the refrigerated orange juice category. We examine two factors that may result in lower retail prices compared to static optimum prices at categorylevel profit maximization: (i) retailers’ use of a loss leader strategy for national brands to attract more consumers, and (ii) retailer...
متن کاملAbstract_Vincent Nijs
It has been argued that retailers lack both the resources and capabilities to maximize category performance. Retailers may seek category management (CM) advice from a manufacturer, referred to as category captain (CC). A CC’s recommendations affect all brands in the category, not just her own. Although the number of CC-collaborations is increasing, retailers are still concerned about manufactur...
متن کاملRole of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...
متن کاملRole of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2006